HOW IT WORKS
I treat every project as a passion project. I commit to it, do research, study the brand, understand the mind of the maker, and design strategic plans to achieve your objectives. I look for long-term relationships, and my goal is always to help you grow... because if you grow, I grow! I'm not here to just press a button or design a book "on the fly." I'm here to create impactful images that would send your message even further. If my philosophy aligns with what you're looking for, then I look forward to working together!
COMMERCIAL & EDITORIAL PHOTOGRAPHY
Let's start with the difference between commercial and editorial imagery. Commercial photography is used to promote brands. These type of images are used for packaging, websites, printed material, advertising campaigns, billboards or similar, to sell products/services. The investment is usually broken down into 4 sections, and it can take between 2-8 hours to craft the perfect image. The process includes brand research, pre-production, photoshoot, post-production, licensing. These images are planned and carefully designed for a specific purpose, they're not improvised shots.
Editorial images are meant to be part of publications. They're used to promote ideas, teach, inform and share stories. Editorial photography is often part of larger projects like books, newspapers, magazines or similar. It is also divided into 4 sections, but as the projects tend to be larger, and not always for profit, I usually give a special discount.
1. CREATIVE FEE
Taking creative risks is what brings projects to life. The creative fee is based on the shoot length, project deadline and image complexity. For example, a water bottle on a white background would be more straightforward than an exploding beer in a bar setup, which would require additional time and planning, and so, higher fees. Same happens with images taken with natural light vs artificial lighting, in a studio setup or on location, plain backgrounds or prop styling to tell a story.
PRICING: Starting at $180 per hour + others expenses (if applicable).
NOTES: I don't send RAW files, please don't ask for them. Consider that the number of images may vary depending on their complexity, it can range from 1 perfect "hero" image per hour to 10+ for more casual content.
2. IMAGE USAGE / LICENSE
These are the rights granted to you for using the images taken. Licenses are established based on time, length of exposure and region of use. For local small businesses, I usually include a non-exclusive/limited usage that is good for web, social media and mail subscriptions (standard license). Printing will have an extra fee depending on the number of copies and purpose, larger companies can expect an industry-standard fee as their images will reach broader audiences and often require unlimited use (extended license).
PRICING: The standard license is included in the base price. The extended license for printing can go between 25-200% depending on the estimated reach, time of use, region and image purpose.
Additional expenses are unique to every shoot and may include but are not exclusive to gear rental, location fees, supplies, assistant, prop stylist, food stylist, food supplies, travel fees, props, etc. Urgent deadlines also affect pricing.
PRICING: Every project is different, and so is every quote. Here is where everything changes. You can set the limits depending on what you'd like to achieve with the images.
-ON-LOCATION SETUP FEE: $150 if full professional lighting equipment is needed.
-FOOD STYLING ON-SITE (prep assistance, cooking and assembly during the photoshoot): $60 per image/recipe. Minimum 6 recipes.
-PROP STYLING (style guide, acquisition, selection and composition): Starting at $60 per image + props rental fee if we provide the props. Minimum 6 recipes.
-MILEAGE: Applicable fee for photoshoots outside of London.
Basic retouching (colour correction, exposure correction, background crop) is included as part of the creative fee, but occasionally some images require additional work in post-production to get the final stunning result. Because this phase is highly variable and can be just as time-intensive as the shoot itself, it is usually billed hourly in addition to the shot cost.
HOURLY RATE (after the included 2 hours): $60 per hour.
SOCIAL MEDIA CONTENT & EVENTS
Social media content is volatile. Images posted on Social Media platforms have a shorter lifespan than commercial images. These images are taken "documentary style," not produced or staged (same as event photography).
Social media and event photography come with limitations of time and use. They can't be reposted for more than 1 year or used as commercial or editorial images. They are meant to be used ONLY on social media platforms and tied to time and platform limitations.
PRICING: Starting at $180 per hour. Consider that "an hour is not an hour." One hour of on-location shooting includes 1-2 additional hours of pre-production, research, transportation, selection, post-production and format exports.
Deliverables: A selection of the best 15-30 images exported at 72 dpi for digital purposes ONLY. Standard post-production and colour correction.
CREATIVE DIRECTION, BOOK DESIGN & CONSULTING
As an all-inclusive creative studio, I can help you create your dream book from start to finish. Which can include:
-Project management & consulting.
-Business plan development.
-Production and logistics.
-Legal copyright advice.
-Photography, food styling and prop styling.
-Writing, proof reading and copyediting.
-Recipe development, testing and standardization.
-Behind the scenes content for social media and others.
This kind of projects are divided into blocks/sections that include the foreword, table of contents, preface or prologue, introduction, featured stories, recipes, acknowledgements, index, charts, cover, endsheets, etc. If done continuously, a regular-sized book with approximately 80-100 sections will take an average of 10 months to develop (depending on the project) plus another 2-3 months for printing and distribution.
We can schedule a meeting to discuss further details, I’d love to hear more about your story!
PRICING: Consulting rates start at $90 per hour.
*A signed agreement/contract and non-refundable 30% deposit are required before the start of any project. The project balance must be paid in full before the final delivery of the files.
If you want to move forward and start your next big project together, please fill the form below: